Alliance for a Healthier Generation

The Alliance for a Healthier Generation's empowerME campaign is a by kids, for kids movement that's inspiring all kids to make healthy behavior changes and to become leaders and advocates for healthy eating and physical activity. Through empowerME, healthy lifestyles become "cool" for tweens and teens.

To date, more than 1.3 million kids across the country have joined the empowerME movement and committed to eat better and move more. In addition to working to engage more than 2 million kids by 2010, we're encouraging kids to use their own voices to motivate each other, get educated and get activated.


We're creating messages, informed by kids, that make healthy lifestyles "cool" and encourage kids to join the empowerME movement.


We're developing tools, inspired by kids and parents, which will instill the basic skills for good nutrition and daily physical activity into kids' lives and homes. Once they learn it they can do it. Each and every day. One day at a time. For the rest of their lives.


We're building a platform for youth activism by helping kids tell their stories, identify the hurdles to good health, understand the appropriate tools to make change, and organize with peers in their communities to fight this epidemic of childhood obesity -- and win.